Your business is exceptional. Your website should be too.
Top tier websites for funded Israeli startups and businesses. Strategy, motion-led design, and analytics that prove it works.
■ THE PROBLEM
Your product ships every two weeks.Your website hasn't shipped in two years.
Your deck is incredible. Your website?
Investors, recruits, and customers all hit your homepage before they hit anything else. It's the first product impression you make, and most founders treat it as an afterthought.
You can't tell if it's working.
Most sites have GA4 installed and ignored. We instrument every section so you know what your homepage actually does, not just how many visited.
Competitors look better.
Linear, Resend, Vercel, Arc set the bar. Founders notice. Recruits notice. Customers notice. Lagging here costs you more than you think.
Built like a product, not a brochure.
Strategy Sprint.
We don't waste time. You already know your business. We quickly establish the baseline positioning, audience and narrative and move fast.
Motion-led design.
Website with unique taste. The kind of website founders screenshot and send to their teams.
Analytics built in.
Event tracking, scroll depth, conversion paths and much more. Six months in, you'll know exactly which parts of the site are doing the work.
About Me
Ido, 30.
Built in Tel Aviv. Married. Runs on music, basketball, and too much espresso. Knows that websites are your best salesperson, and not a digital business card.
8200 → Product → Web
Spent years in product before turning to the web. I think like a PM and ship like a top tier developer. Every section has a metric, every motion has a reason, every decision ties back to what moves the business forward.
"Build Better Websites"
A weekly newsletter read by founders, designers, and operators across Tel Aviv tech. Strategy, design, and what separates sites that make money from websites that act like digital business cards. Read it on Substack or follow along on LinkedIn.
How we work together
per project
- Strategy, positioning, and competitor analysis
- Custom design built to outperform the competition
- Award-winning animations and micro-interactions
- Analytics wired to revenue, not just traffic
- Launch, QA, and full handoff
NEW PROJECTS
2 SPOTS LEFT FOR Q2 2026
by invitation
- Monthly UX review and friction point analysis
- Analytics interpretation and conversion insights
- New pages and sections as your business grows
- Content, copy, and CMS updates on demand
- Direct line and priority turnaround
AFTER WE LAUNCH
■ OPEN TO EXISTING CLIENTS
Localization, blog setup, SEO, and AEO available as add-ons.
FAQs
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Most projects take 6 to 8 weeks from strategy through launch. I don't rush, every detail matters. Timelines depend on scope and are confirmed after the initial diagnostic.
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Projects start at 15,000 NIS for a full custom build. Final pricing depends on scope, complexity, and specific needs, which we determine through a paid diagnostic before any build work begins.
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Agencies hand the strategy to a strategist, the design to a designer, the build to a developer, and you to an account manager. Decisions get watered down at every handoff. With me, the person you brief is the person who designs it, builds it, and ships it. Faster decisions, no telephone game, and accountability lands in one place.
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My focus is premium Israeli businesses. I work in both Hebrew and English and build bilingual sites when needed.
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That's exactly what I do. Most of my clients have an existing site that no longer represents their business. I start with a diagnostic of what's working and what isn't, then build from there.
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That's why we don't skip the strategy sprint. By the time we're in design, we've already aligned on positioning, audience, narrative, and section structure, so design becomes execution, not guesswork. If something specific isn't landing, we iterate. If the whole direction is off, that's a strategy gap, not a design gap, and we go back one step.
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Yes. I build with a content management system that lets you update text, images, and projects without touching code. I handle everything structural and technical.
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Answer Engine Optimization is how websites get cited by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. As AI becomes the first stop for research, showing up there matters as much as ranking on Google. I build for it from the start: clear structure, authority signals, and content that AI tools can understand and cite. I cover it in detail in my weekly newsletter.
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My focus is websites, from strategy through code. If you need branding work, I can recommend trusted partners and then build your site on the foundation they create.
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Yes. I offer a retainer plan for clients who want ongoing support, updates, and performance monitoring. For those who prefer to manage independently, every project ends with a handoff session and full documentation.