# BTI (Breath Therapy Institute): case study

Client project by Ido Vadavker (strategy, design, development, animation). Health and education, 2025. Live site: https://breath-therapy.com

Web page: https://www.idovadavker.com/case-studies/bti/

## The problem

BTI has trained breath therapists in Israel since 2013, with an alumni community of more than 300 practitioners. Online it had broken pages, no imagery, no application path for its flagship certification, and a Hebrew-only site for a practice with international reach.

## The approach

The rebuild started by mapping three audiences: prospective students evaluating the certification, workshop attendees, and health professionals exploring referrals. Each gets its own path. 20 pages built around those journeys, real photography from BTI retreats, five CMS collections for editorial control, and a full Hebrew and English build with a language toggle that keeps your place.

## Results

- 20 pages built
- 2 languages (Hebrew and English)
- 5 CMS collections

> "In a noisy world of tech shortcuts and AI, finding someone real, smart, and committed is rare. Working with Ido was refreshing." Gali, CMO, Breath Therapy Institute

Want results like this? Book a 15-minute call: https://cal.com/ido-vadavker/intro